Tuesday, November 9, 2010


Yay!! Today I can finally share with you the uplifting groovy news that I have been working with design star Joi Murugavell, of Joidesign in Melbourne, to create a very snazzy and most intriguing batty collection of work. Our collaboration name is MOOODLIES. Joi is a Pop-art artist, illustrator and web designer. Like me she has an art degree and many entrepreneurial years behind her. Her website is: www.oodlies.com

We have developed our first range of art designs. They are a Social Object, a story. They are cushions. The theme of our first collection is "Tea party": the getting-to-know-each-other phase, that works like an initiation ritual. The designs are brimming with whimsy as it is play, a poke for reminding us all not to take life too seriously. (Top picture shows a montage of small parts of our designs - we will show the full designs at a later stage...)

The cushions will have a hook on the back to actually physically hang them on walls. Therein lies the difference, the common place home decor accessory becomes the art work, the art work can also become integrated into daily lives instead of a more "revered" (and usually also hugely expensive) piece. Our designs are printed in a limited edition. We are currently in communications to organize an ideal Art Gallery in Dunedin to hold our first MOOODLIES exhibition. These are exciting times!

Mooodlies is about exchange, about ideas, innovation and... a lot of attitude.
(More on why our collaboration worked so well: read this fascinating theory here, a snippet below:)

"But now, thanks to the Internet, ideas can meet and mate globally and instantaneously like never before. What else is crowdsourcing but working with one another? The cross-fertilization of ideas between, say, Asia and Europe that once took years, decades, or centuries can now happen in minutes while Australia, the Americas, and Africa eavesdrop. The cloud is for everybody, whereas in the old days the sharing of ideas was reserved for the privileged elite. There is, as Stanford economist Paul Romer has argued, not even a theoretical limit to the number of combinations of atoms and electrons we can devise, and the rate at which we devise them is bound to accelerate.
Fasten your seatbelts."

And here is an Oodlie by Joi:
A moo design by me:

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