freshness

Sometimes I feel I am repeating myself, but let's face it: many ideas or things  seem to come back to us, by reminding us of something we have seen or experienced previously. Nowadays many things get a new jacket and they are out the door.


When was the last time you were genuinely surprised to find anything that made you stop and think, or at least made you realize that indeed this was a rare find! Was it yesterday, last week or a month ago? Then there's the 'eye of the beholder' aspect, so what could be an absolute gem to you could mean worthless crap to another. I'm just saying. Doesn't that make it fun though? I think so. (And no I'm not doing the chocolate box quote that would be SO obvious.)


So what I spotted today made me say: how clever is THAT! Now what is it?

Doesn't it look beautiful? This is how you whip it up: simple recipe! By Yoav Reches, artist.

(With big thanks to Richard of Bitrebels who always has great posts.)

Then I came across another read today, which details how there is now more and more a trend of seeing great design become accessible to those with less big-a-wallets. There are even designs that you as the consumer will need to finish off. The concept makes great sense, is fun and could even be considered "green" for a variety of reasons. (Read about the ins and outs of this post here on Fastcompany.)

And why is this interesting? Because to me this not new as an idea, but it is very current in todays market. What excites me is that the combining of whimsy, finishing it off yourself and the "green" of it has great marketing potential and opportunity. An almost self made unique design, fabricated locally, at low cost to the consumer, easy peasy fun solution. Very Ponoko too. If that doesn't spin your wheels as a creative I don't know what will. 

My brain fizz is already humming away, thinking on how this could be implemented. And that very way of thinking was also described by Gary Vaynerchuk, who's book "Crush it" I finally finished, having only had about 20 pages to go last Wednesday. His book details very well how entrepreneurs have to keep their eyes peeled for things popping up left, right and center, and what snazzy dish you can create from it yourself. Tasty stuff.

Note: Klout who analyse your Twitterness, assessed me as such, which I found amusing: @bonvivantmiriam is a Curator

You highlight the most interesting people and find the best content on the web and share it to a wide audience. You are a critical information source to your network. You have an amazing ability to filter massive amounts of content to surface the nuggets that your audience truly care about. Your hard work is very much appreciated.

us and them

What makes competition what it is? Why does it matter? Some use competition to work harder, others to give up beforehand. There are grim faces, smirks and comments. Here are ways for you to consider something else: 


If you become so totally kick ass good at being the brand, and you know what it is that makes you and your product different, then competition is basically off the cards, because you have literally become a new breed in your own right, a special species. Unless you bang out washing machines that are the same as the ones from up the road, you've got options. 


As Seth Godin puts it: "You don't have to like competition in order to understand that it exists. Your fair share isn't going to be yours unless you give the public a reason to pick you." (the rest of his post here)


The competition mindset is one of fear. I am a huge believer that there are excellent ways of making distinctions in the big pool, or like Seth said: give people a reason to choose you. There is usually work for everyone, depending on how you look at it. Look further then door number 1. It's not about going along with playing the game, but to change the game or to play your own game. Either way, getting too hung up about the whole gig is bad for your health. The most successful people are telling the story right, know the benefits that they offer and have that magic "it" factor that people will remember. They have full confidence and belief in themselves and their product. It is magnetic.


Above can also apply to you as a person. I explained to my husband the other day that he should remember that he is valuable as a professional and a rare commodity on the market, so to speak (which he is). It's good to realize your own market value, don't sell yourself short, and also, dare to ASK for what you want and know you can. Nicely. It is different approaching your target audience with confidence -knowing what you got- opposed to from a place of 'what if', desperation or neediness. Most people can smell your underlying thought pattern by reading your behavior in a flash. Examine your attitudes.


Another reason to look at - and work with competition differently is that I have found it far more worthwhile to work with them. It's not a matter of "keeping your friends close but keep your enemies closer"; but to see the competition not as an opponent at all, rather someone to work with to create mutual benefit. This makes sense, and it's a lot more positive and fun then the other way round. Why repel or ignore them? Have a chat and see how you can help one another. Some may be very suspicious, others wary, or even very surprised. It doesn't hurt to try. Consider it.


Competition definitely has it's place and function: it does work as the benchmark of any given topic, because of the competition's existence you can re-evaluate where you stand yourself and how you think and feel about the process. You should almost be thankful that they are obliging to just exist in this fashion so you can learn from them.


And finally: how about the discussions that you have to be where the action is (so others are not going to out-do you)? Naturally if you are a retailer or a local dairy this makes sense. But what if you can take that retailing online? What I find so captivating is that more and more entrepreneurs seems to be able to work from anywhere and be creative and resourceful in how they earn a living. Products can be send from many locations. The key is being flexible and adapting to your market. (Check out how Ponoko does things here. I use them for my jewelery and they are a very clever bunch. Also ice cream manufacturer Giapo in Auckland, New Zealand has absolutely aced at marketing their product, using social media -very impressive- they have a compelling organic story to boot.)


"the Global Micro brand is sustainable. With it you are not beholden to one boss, one company, one customer, one local economy or even one industry. Your brand develops relationships in enough different places to where your permanent address becomes almost irrelevant".
Hugh Macleod
(the rest of his post here)


Now I have to say: I like that idea very much indeed.