Damien Hirst an artist (not the famous British one but hell does that matter -not to me) has set up a surprising online store. Why? He needs a new camera and sells artworks for whatever price you are willing to pay to support him. (This initiative reminds me of Les, the twitter friend we en-devoured to set up a fundraiser for last Christmas.) The novelty here is that Damien's idea is fun, slightly off the wall with a huge doses of quirky and I have already spotted one piece I'm going to bid on. The sentences underneath the photographs capture as much as the actual photo.
Damien's mission: "My mission is to decrease the value of art expressed in money and increase the value of art expressed in the true love for it. I want art to be cheap but loved and admired. I want art to stop being exclusive and start being for everyone. I want art to belong to those who can see beauty in it and not those who are looking for profit and prestige. I want art to make a difference. I want art to be fake, meaningless and cheap. Because only in this way one could learn to apreciate art for only one true reason - because it is art. I want our world to get infected by art. I want an art pandemic."
Well said and a toast to initiatives. If we didn't have those then love would surely have perished.