Monday, July 6, 2009

Outside of the box

I remember someone telling me once you can be a Jack of all Trades but Master of None. I think in this day and age it pays to put that aspect which you enjoy -and excel at- to mix with other territories. This way you will develop and grow to find your own niche eventually and thus, become a master.

"Tinker Hatfield is the renowned designer of many of
Nike's most popular and innovative athletic shoe designs, including the Air Jordan III through Air Jordan XV, the twentieth anniversary Air Jordan XX, the final numbered Air Jordan, the XXIII, and other athletic sneakers including the world's first Nike Air Trainer. (wiki)

The air max Tinker designed and that has been renowned, despised, idealized etc for 22 years now started with a visit to Paris where Tinker went to see the
Centre Pompidou. He was invited to design a shoe for Nike. "All of the functional structural elements of the building are color-coded: green pipes are plumbing, blue ducts are for climate control,electrical wires are encased in yellow, and circulation elements and devices for safety (e.g.,fire extinguishers) are red." (wiki)

The design is totally different from the French traditional buildings that are sitting around it, displaying only small windows. This French museum gave Tinker, who worked previously as an architect, to look at concepts differently. This building gave him the idea for the Nike Air Max that launched in 1986, to show the inside of the shoe. It was a controversial idea at the time and several people within Nike had to come to terms with it as they thought it wouldn't sell. There have been 19 revisions of the Air Max since and it's still a popular shoe.

So how do great products come to life? They start with ideas that may be derived from other ideas. "Make a better mousetrap, and the world will beat a path to your door." -Ralph Waldo Emerson

"Imagination is more important than knowledge.” Albert Einstein. (wiki)

Let no one take you away from your ideas or vision to create. When you stop imagining and creating, you stop living. (You can quote me on that.)
ps: of course I'm assuming here it will be something that will benefit others and not harm them in any way.

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